Serving sustainable European growth
in the Direct Selling Industry

Hello, I'm Janne Heimonen, founder of Hyväheimo.


As Direct Selling consultants we help Direct Selling businesses achieve sustainable growth across Europe.


No matter where you are at in the process of your company's growth, if you are currently expanding your Direct Selling business in Europe, or are considering future European expansion, talk to us.

Janne Heimonen, CEO, Hyväheimo AB

Where would you like to grow?

You already know that selecting the best markets for your business to focus on is crucial to your company's success and sustainability.

When you begin to consider expansion into new markets it is always useful to have the support of an expert who has been there before, who can advise you on the benefits and potential hurdles of different markets, and can provide you with a bespoke route map to help you get started.

Why work with us?

We have over twenty years experience supporting Direct Selling companies expand across Europe.


Our experience has been driven by a passion for Direct Selling as a sales method which empowers and educates, and for working with health-focused products that benefit consumers.


We have worked with Direct Selling companies in a variety of sectors and our in house expertise is almost unparalleled in the industry.


How can we support you?


Research & planning

  Set up legal entities

  Register products

  Find premises

  Logistics & shipping set up

  Implement currencies

  Add payment methods

  Adjust tools for local markets

  Legalise agreements & materials

  Sales teams training

  Interim management

  Change management

  Executive search

  Hire & train personnel

  Consultation and strategic advice

  Strategy documents

  Compensation plan review

Promotion & Events

  Conventions, meetings and PR
  Specialists in Direct Selling events large and small
  Experienced in over 20 countries across Europe

Who we are

Janne Heimonen, CEO, Hyväheimo AB

Janne Heimonen
Founder & Chairman

Harriet Endean, Marketing, Hyväheimo AB

Harriet Endean
Managing Director

Having worked in Direct Selling in Europe for the last 20 years as a distributor, as a Corporate Executive, and in local DSAs, what I most want is to help Direct Selling professionals in Europe DO IT RIGHT and take the right steps to help their businesses, careers and the industry as a whole flourish.

Having originally trained as an anthropologist and worked internationally across Europe, my focus is on how international systems and processes come together to create that perfect, powerful and meaningful experience for Direct Selling consultants, customers and shareholders.

Donna Russell, Events Manager, Hyväheimo AB

Donna Russell

Events Manager

I have over 14 years of experience supporting, managing and creating events in the Direct Selling Industry working alongside many service providers including event management agencies, production companies, destination management companies and directly with venues.
I know just what it takes to create and deliver a truly inspirational, motivational, and successful event.

Get in touch

We are based in Helsingborg, Sweden and Milton Keynes, UK.
Wherever you are in the world please take a moment to get in touch.

Contact Janne:

+46 (0) 768 858 763


Contact Harriet:

+44 (0) 7500 860 614


Contact Donna:

+44 (0) 7855 388 993

Submitting Form...

The server encountered an error.

Form received.

“Hyvä” is a Finnish word that means “good” and “heimo” means “tribe” or “clan”.
Our name "Hyäheimo" refers to our commitment to building and supporting dynamic organizations which have a strong and positive corporate culture.

© 2016 Hyväheimo AB